Navigating the Austrian Art Scene as an Outsider
My journey into the art world was neither planned nor predictable. In 2020, I found myself unexpectedly immersed in the realm of fine arts, not as a historian or academic, but through a startup venture. This path has offered me a unique vantage point from which to observe and reflect on the Austrian art scene. Let’s dive into it.
Art's Inclusive Future: My Reflection
In navigating the Austrian art world, one of my most profound observations has been the strong contrast in inclusivity at various art events. The rule seemed unwritten but clear: without a renowned name, your presence is often deemed insignificant. This exclusion isn't just a passive occurrence; it's an active barrier for those outside the established art circles.
The rule seemed unwritten but clear:
Without a renowned name, your presence is often deemed insignificant.
I recall vividly my initial attempts to engage with gallerists and art historians. As a newcomer, my eagerness to discuss art and its evolving scene was often met with indifference, if not outright dismissal. A particularly telling incident was my interaction with a Viennese gallerist. Eager for a meaningful dialogue about art, I approached him, only to be rebuffed with the offer of a meeting three months later. Such experiences were disheartening, underscoring a prevailing attitude that seemed to equate one's worth with their status or financial clout in the art world.
However, as our startup began to gain traction and reputation for conducting successful exhibitions in Vienna, the same individuals who once showed little interest became suddenly accessible. The gallerist who had previously deferred our meeting reached out, casually inviting me for coffee the following week. This shift in attitude was revealing. It highlighted a prevalent mindset within the art community – one where interest and appreciation for art are often acknowledged only when accompanied by the potential for financial gain.
My aim was not just to display art..
but to foster an environment where art is accessible, discussions are encouraged, and every individual, regardless of their background or status, feels valued and included.
This realization was a turning point for me. It reinforced my belief that the art world needs spaces where inclusivity isn't just a buzzword, but a foundational principle. Motivated by this, I dedicated myself to building an exhibition system where everyone feels welcome. My aim was not just to display art, but to foster an environment where art is accessible, discussions are encouraged, and every individual, regardless of their background or status, feels valued and included.
In creating this system, I aspired to challenge the status quo, advocating for a more democratic and open art world. It's a vision where the love for art takes precedence over one's title or wallet size. For me, the future of art lies not just in the pieces we create and admire but in the communities we build and the conversations we foster. It's a future where art becomes a bridge, connecting diverse voices and experiences, and where everyone has the opportunity to engage with and be moved by the transformative power of art.
